An Ultra-Premium Vodka Needs An Upgrade
This ultra-premium vodka is well known in Europe and is hoping to break into the US market. The brand needed a more consistent & fresh brand presentation to help US consumers connect with the brand. They had an existing new logo started but it definitely needed tightening up.
Old vs. New
A Fresh, Elegant Color Palette Was Introduced
A Precious Website Design
A fully responsive corporate website was created to help introduce the new branding. Site presents the product line as well as the brand story and widget for where to find Precious Vodka near you.
New Labeling for 2021
A consistent label program was developed with the newer, sophisticated logo across all product sizes.
Precious Vodka Brand Gallery
Here are few examples of the various brand executions across all marketing channels.
Precious Vodka/ Seattle Dragons Sponsorship
Here’s an example of some broadcast media that was created for the in-stadium experience of the Seattle Dragons.
